E-News : February 9, 2010
Top Media Moves
NewBay Media and InfoComm have partnered together to launch Digital Signage 2010, a complimentary, innovative virtual conference for digital signage professionals.
GyroHSR announced it has formed a channel marketing practice, headquartered in Washington, D.C.
The Direct Marketing Association named Robert Allen as its interim president/CEO.
Member Event of the Week
Media and the Money Trail: Connecting with the New Digital Consumer
Register now for a complimentary webinar from FAST, a Microsoft Subsidiary, next Tuesday, February 16, at 1:00 PM EST, and learn first-hand how two major entertainment companies – MTV Networks and Oxygen – are exploring efforts to develop new business models and re-thinking the economics behind what it means to create and deliver entertainment programming.
Key topics for discussion include: new business models and modes of distribution that have the ability to generate audience, engagement and revenue; technologies that are helping companies engage their customers and connect them to the content and community they care about; and much more.
Click here for more information or to register.
'What ABM Means to Me'
American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.
Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.
“Business media has changed dramatically since I entered the business almost 30 years ago as an ad salesman. The days of being a print, event or e-media company are over. To succeed going forward, you must serve your audiences with the information and insight they want, when they want it, and how they want it. As the only association addressing the full array of media platforms utilized by integrated business media companies today, ABM stands as an important source of information and relationships for business media leaders.”
- John Failla, CEO, Tesoro Events LLC
Click here to follow ABM on Twitter!
Click here to become a fan of ABM on Facebook!
Job of the Week
Associate Project Manager, CBSNews.com, CBS Interactive
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
ANA Survey Finds Marketers Optimistic
Despite Ongoing Pressure to Reduce Spending
Optimism reflects new ABM ad, available free for members’ use
A new survey by the Association of National Advertisers (ANA) has found that, although marketers are still under pressure to reduce spending, reductions are less severe than were reported previously.
According to the “ANA Recession Survey, 4th Edition,” 83% of respondents say they’re continually challenged to identify cost savings and reductions in their current marketing and advertising efforts. That’s down from the 87% who reported such challenges six months ago, and the 93% just one year ago.
Additionally, the ANA reported that predictions about advertising budgets in the next six months suggest some degree of optimism: The majority of marketers (59%) expect no change in their budgets, and 19% foresee budget increases. Only 22% of respondents forecast budget reductions, down from the 39% who expected cuts six months ago.
For more key findings from the ANA’s online poll of 143 marketers, click here.
The study’s sense of optimism is also reflected in ABM’s new ad, which captures significant findings from a recent BtoB magazine survey which found that almost 40% of the 376 business-to-business marketers surveyed planned to increase their b-to-b media spending this year.
ABM’s ad, entitled “As the Economy Begins to Turn, B-to-B Media Pays Dividends,” is available free for members’ use as the Association’s latest membership benefit. Click here to download a PDF version of the ad, or contact Kate Patton to request any of the various print or electronic banner ad formats (120x600, 300x250, 468x60, 728x90) for your magazine or Web site.
This Week on the ABM Video Network:
Go Behind the Scenes of the 2010 Neal Awards Judging
The response to this year’s Neal Awards competition was extraordinary, and the entries surpassed our expectations. But it was up to the screeners and board of judges to carefully pour over each entry and conduct the rigorous judging process that resulted in our list of 2010 Neal Award finalists.
Ever wonder what happens to your entry once it’s been submitted to ABM? This week on the ABM Video Network, we’ll take you behind the scenes. Listen in as Neal Award screeners and judges discuss everything from the quality of this year’s entries to the role of the new categories to the innovative new ways in which today’s journalism students are being educated and trained. Visit www.AmericanBusinessMedia.com to tune in now!
Then, be sure to reserve your seat for the 56th Annual Neal Awards luncheon on March 11 in New York City, where the 2010 winners will be unveiled and celebrated. Click here for more information or to register.
Washington, D.C. Regional Program Postponed
Due to inclement weather, ABM’s Second Annual Washington, D.C. Regional Program, originally scheduled for this Thursday, February 11, has been postponed.
Stay tuned here for updates and the rescheduled date, or contact Megan Andrews for more information.
LinkedIn VP Addresses ABM’s Digital Media Council
Upcoming meetings to feature more guest speakers, engaging topics
ABM’s Digital Media Council continued the Association’s new line-up of revitalized Committee & Council meetings last Thursday, as Dale Durrett, Director, Eastern Regional Ad Sales, LinkedIn, was on hand at the group’s monthly meeting to discuss the opportunities for growing your business with the rapidly-expanding social media tool.
Durrett explored how companies can use LinkedIn as a marketing tool to better connect with their customers (join the community, find your customers, engage the audience, learn and optimize); how LinkedIn fits into the broader social media landscape; who is using LinkedIn and how they use it; and, ultimately, why you should get your brand involved.
Click here to watch Durrett’s presentation on-demand on the ABM Video Network.
Next up: This week, ABM’s Committees & Councils welcome more guest speakers.
Publishers Committee
February 9
2:00 PM – 3:30 PM EST
ABM Headquarters
Pat Kenny, EVP/COO, Qmags, and Paul Miller, CEO, EE Times Group (UBM), will discuss “Digital Editions and E-readers: Facts and a Future Look.”
Production/Manufacturing Technology Committee
February 10
2:00 PM – 3:00 PM CST
Hanley Wood offices, Chicago
Bill Lufkin of Lufkin Strategic Procurement will address the current status of the paper market, including his expectations for 2010 and a review of the most common paper-purchasing mistakes.
Contact Kate Patton for information on how to tune into either of these presentations.
2009 B-to-B Magazine Revenues Continue to Decline
November 2009 BIN numbers now available
Magazine revenues for November 2009 declined 19.3% versus one year ago, while ad pages decreased by 23.1%. Consequently, after the first 11 months of 2009, revenues were down a total of 24.9% and ad pages by 28.6%. The November data, by category, is available here.
ABM recently unveiled a new format for its Business Information Network (BIN) figures, which includes digital b-to-b spending in addition to print advertising and trade show expenditures. These comprehensive industry reports will be issued on a quarterly basis; the next one in March.
ABM’s Business Information Network examines 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures.
The BIN categories are:
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Pharmaceuticals
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI
E5 Global Media Leader to Discuss Opportunities in B-to-B Media
at the 2010 Annual Conference
This May 2-5, ABM’s 2010 Annual Conference is headed to Charleston, South Carolina, and the agenda is full of ideas and strategies you’ll find necessary to boost your revenues and profits. You’ll have a unique opportunity to learn straight from industry leaders and visionaries about how to execute and capitalize on the next generation of b-to-b media and information services.
Among the engaging speakers at this year’s conference is George Green, former president/CEO of Hearst Magazines International, and now part of the leadership team of E5 Global Media (the company that recently purchased eight Nielsen Business Media properties, including The Hollywood Reporter, Billboard, Adweek, BackStage and the Clio Awards).
During his session, on “Buying the B-to-B Opportunity,” Green will discuss his latest venture with E5 Global Media, share his perspective on the opportunities for growth in the b-to-b space, and make the case for why b-to-b is a strong investment in today’s marketplace.
Click here to view the full conference agenda, and stay tuned as we continue to announce new speakers in the coming weeks.
Register now to take advantage of our special room rate at the Charleston Place Hotel, located in the heart of downtown Charleston, for just $199/night. To book your room, call the hotel directly at (888) 635-2350 and mention the ABM Annual Conference to receive the reduced rate.
ABM’s Free E-newsletters Continue to Serve Different Member Needs …
Have You Subscribed?
A key element of ABM’s new strategic plan is enhancing the Association’s communication to members, providing timely and relevant information to help grow their businesses. Reflecting that initiative, ABM now offers a wide variety of targeted e-newsletters to help address the broad array of member needs. Take a look at the various offerings below, and subscribe here.
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Agri Council Intelligence Report
An ag media-focused e-newsletter delivering the latest news and research from ABM, its Agri Council and the ag industry.
ABM Vital Guide
A weekly e-newsletter produced in partnership with Vital Business Media’s eMedia Vitals, containing high-quality, actionable content on the hottest digital media trends affecting the b-to-b industry. Each week, the ABM Vital Guide tackles one specific digital media trend or product with the potential to dramatically influence members’ digital revenues. Click here to read past issues.
Business Media Matters
A monthly e-newsletter for the business media marketing & advertising community. Issues contain industry data, research and case studies that confirm the power and effectiveness of b-to-b media as advertising and marketing vehicles. Click here to read past issues.
Face-to-Face Report
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Global Industry Insights
A globally-focused e-newsletter which serves to enhance the flow of b-to-b industry intelligence around the world. Each issue delivers valuable information and insights from around the world on the latest global b-to-b news. Click here to read the latest issue.
Inside the Beltway
A monthly e-newsletter providing updates and resources on important issues in Washington relevant to the b-to-b industry. Click here to read past issues.
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