E-News : August 31, 2010
Top Media Moves
PennWell Corporation announced that it has acquired Fire Apparatus & Emergency Equipment and the website FireMagazine.com.
Summit Business Media’s Greener Package and the Institute for Sustainability are combining resources to produce a new conference focused on the technical foundations of successful sustainability programs. “Sustainable Packaging Symposium 2011” aims to educate and foster collaboration across the entire packaging supply chain.
Cygnus Business Media announced the sale of Fabricating & Metalworking to Alliance Communications, and of Industrial Machinery Digest and the Total Industrial Plant Solutions advertising deck to Source360 Media.
Committee Watch
Digital Media Council
This Thursday, September 2, 11:00 AM – 12:00 PM ET
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Job of the Week
Specialty Ad Sales Associate, NewBay Media
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
ABM’s New President & CEO to Deliver Webcast Address Next Wednesday
Next Wednesday, September 8, ABM’s new President & CEO Clark Pettit will address members via webcast to deliver an update on his path to a new vision. Pettit will outline the approach he is taking to identify members’ challenges and opportunities, the progress he’s made so far, and how he believes ABM can better serve members’ needs.
Click here to register.
IAEE Releases Social Media Best Practices for Events
Earlier this month the International Association of Exhibitions and Events (IAEE) released “Social Media Best Practices for Exhibitions and Events,” a guide to integrating social media into event plans for industry professionals.
The report, produced by the IAEE’s Social Media Task Force, provides a thorough breakdown of social media terms, outlets and basic requirements, as well as tips for planning and executing social media campaigns as they relate to exhibitions and events. It is available free for IAEE members ($99 for non-members).
Archived ‘B-to-B Marketing Leadership Study’ Webinar Now Available
New ABM/ANA/Booz study identifies b-to-b media & information services companies as ideal partners to deliver on marketers' key needs
ABM partnered with the Association of National Advertisers (ANA) and Booz & Company to conduct a major b-to-b research study that identifies ways in which ABM members can grow their businesses.
From a marketer's perspective, the "B-to-B Marketing Leadership Study" determined what sets marketing leaders apart across industry sectors, based on their objectives, spending priorities, and the focus of their marketing capability-building efforts.
From an ABM member's perspective, the study identified marketing solutions that b-to-b media companies can provide to increase service levels and build new revenue streams.
Results of the study were presented earlier this month. Click here to access the executive summary, presentation deck and archived webinar, available for ABM members only.
Skype on iPhone Offers B-to-B Media Companies Savings
iPhone users can now use the Skype telephony service from their devices without having to close the application in order to save minutes between use. In fact, Skype-to-Skype calls are free. In the b-to-b media space, consider the time- and cost-savings for conferences, meetings, and editorial interviews using Skype, especially on the iPhone.
Rather than paying for an editor to fly round-trip from New York to Chicago, for example – as well as for transportation and accommodations – in order to cover a conference and interview key industry thought leaders, publishers can now have that editor attend the conference virtually and conduct those same interviews via Skype. If being at the conference is a necessity – say, if the editor is a speaker – chasing down interview subjects just got a whole lot easier.
Likewise, executives traveling internationally – or conducting business with foreign partners – can use the service to save on long-distance charges, as well as attend meetings on the go. Free uses listed on the Skype website include:
- Voice and video calls to anyone else on Skype
- Conference calls with three or more people
- Instant messaging, file transfer and screen sharing
With services like Skype readily available, publishers should consider incorporating iPhone devices as a tool for their traveling executives, sales representatives, and creative professionals to work smarter and faster while decreasing business expenses.
The ABM Vital Guide to Content Management
In the search- and social-driven world of digital publishing, the way you structure and tag your content is arguably as important as the content itself. Because if you’re creating valuable content that people can’t find and share, then what’s the point? Fortunately, more tools and techniques are available to help you improve the way you package, publish and sell your content … Check out the latest ABM Vital Guide to learn all about them.
Through a recent partnership with Vital Business Media’s eMedia Vitals, ABM is proud to deliver the ABM Vital Guide, a free weekly e-newsletter containing high-quality, actionable content on the hottest digital media trends affecting the b-to-b industry. Each week, the ABM Vital Guide tackles one specific digital media trend or product with the potential to dramatically influence members’ digital revenues. Previous editions have thoroughly covered such issues as audience development, content aggregation, database marketing, online event models, e-newsletters and subscription management. Click here to subscribe now!
This Week on the ABM Video Network:
New Media Opportunities for Custom Publishers
During Custom Media Day’s “New Media Opportunities for Custom Publishers” session, a panel of experts explored opportunities for publishers on new media devices like smartphones and the iPad. Panelists focused on how b-to-b media companies can create immersive digital magazine experiences to keep up with expected growth through 2012.
Visit the ABM Video Network this week to watch highlights from the session, whose speakers included Nick Bogaty, Senior Business Development Manager, Adobe; Nicholas Pavach, VP, Advertising Sales & Custom Publishing, Zinio; and Spencer Ewald, President, Nxtbook Media.
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