E-News : August 26, 2008
News of the Week
ABM Launches Events Network
Bringing industry peers together in a live environment promotes the exchanging of ideas and the sharing of information via face-to-face interaction. Now exciting new online technologies allow attendees to create meaningful connections that last far beyond a live event.
During the ABM/FIPP B-to-B World Conference this September 7-9, you’ll be able to connect with global business media leaders to exchange ideas and share the latest information that will significantly increase your revenue and profits.
Don’t wait until September 7th to make those important connections. In partnership with introNetworks, ABM has launched its own events network, an online community that perfectly matches event attendees to the people and information you need … before, during and long after the Conference. By seeing who is coming and who your best matches are, you’ll be able to more effectively plan who you will want to meet in person in New York.
Click here to get started. Click the Sign Up link on the left. It will take you less than 10 minutes to build your event profile interactively and start making connections immediately.
Click here to join American Business Media on Facebook!
ABM Resources
2008 Media Revenue & Cost Report
Results free for survey participants
American Business Media’s newest piece of research, the 2008 Media Revenue & Cost Report, provides a wealth of valuable benchmarking information on revenues and expenses in the b-to-b publishing industry. The survey was compiled by Bay Sherman & Craig, LLP/Media Consulting Group, a firm that provides financial, operational consulting and accounting services to the publishing and trade show industries. The 2007 data includes 225 titles from 28 companies.
ABM encourages its members to take advantage of this important and useful member benefit as you analyze your operations and plan your budgets for the future. The survey data is free to participants, while non-participants can purchase a copy.
For more information, or to request a copy of the survey, please contact John Holden at j.holden@abmmail.com.
Event Report
Connect with Global Business Media Leaders at the ABM/FIPP B-to-B World Conference in JUST TWO WEEKS!
Discounted room rates end TOMORROW ... Reserve yours today
For the first time ever, the world of B-to-B hits the Big Apple! Exchange ideas with your industry peers from around the globe and significantly increase your revenue and profits when the ABM/FIPP B-to-B World Conference comes to New York City this September 7-9. Join American Business Media, the International Federation of the Periodical Press (FIPP) and a melting pot of worldwide industry leaders to learn and discuss the hottest topics in b-to-b.
Interactive sessions will address traditional magazine publishing, licensing and partnering, digital media, workforce transformation, integrated selling success, the face-to-face experience, custom publishing and much more.
Because New York City is so busy in September, ABM has shopped around to find you the best hotel rate in town! Discounted rates end tomorrow, August 26, so click here to reserve your room at The Roosevelt Hotel today.
Featured Conference speakers include:
- Melvyn Goh, CEO & Group Publisher, M Media Group (CHINA)
- Charles McCurdy, Chairman & CEO, Canon Communications/Apprise Media (USA)
- Pramath Sinha, Founder & Managing Director, 9.9 Media (INDIA)
- Christopher Strobel, Managing Director, Strobel Verlag (GERMANY)
- Jayne Van Hoen, Global Director of Conferences & Events, Financial Times (UK)
- Tim Weller, Group CEO, Incisive Media (UK)
Don’t miss this unique opportunity to build your brand on a global scale, boost your revenue and conduct business with industry professionals from around the globe – without the travel expense!
For more information about the program or to register, click here. Need visa information? Click here.
The ABM/FIPP B-to-B World Conference is sponsored by Silver Sponsors introNetworks, The Jordan, Edmiston Group, Inc. and Nxtbook Media; Bronze Sponsors Aequor Technologies, BPA Worldwide, Dragonfly, Mark Logic, Morgan, Lewis & Bockius, Nstein, Stream57, Texterity and Tremor Media; Media Sponsor BtoB; and Supporting Sponsor Convera.
Regionally-Focused Initiatives Hit the West Coast this October
American Business Media is hitting the road this fall, bringing the latest information on important industry issues to Southern California! Network with your fellow b-to-b professionals in the L.A. region while learning valuable tools and best practices to help you address the challenges of today’s business media environment at ABM’s Los Angeles Regional Meeting on October 15 at USC.
Topics may include, but are not limited to: talent recruitment and management, new technologies, cross-platform sales and more! Confirmed speakers include Neil Stiles, president and publisher of the Variety Group; Tony Uphoff, CEO of TechWeb; and Ron Wall, SVP of publications for Canon Communications.
Attendance at the Regional Meeting is FREE for members of ABM or the Western Publications Association; Click here to register.
And on October 14 at the Casa Del Mar Hotel, the Western Publications Association and ABM invite you to an Executive Roundtable, where senior media executives can convene as colleagues and friends to discuss their “pain points” and new ways of managing their businesses. The discussion will be highly interactive in a relaxed environment with facilitated dialogue and brainstorming.
Explore the view from 40,000 feet – how world events, technology and demographic shifts affect the way people need and access news, information, training and knowledge. End up at sea level, with ideas and solutions you can put to use in today’s digital environment. Click here for more information.
Not only do ABM’s regional initiatives unite members and decipher the needs of each particular area, but they’re a source of pride and yet another portal for delivering information to our members’ staffs.
ABM’s L.A. Regional Meeting is sponsored by the Western Publications Association.
Industry Professionals Connect at the Latest ABM Media Mixer
Food, drink and conversation flowed at Arctica Bar & Grill in New York City last week, as American Business Media held its third installment of the hottest Monday night networking event on the east side, the ABM Media Mixer.
More than 50 interns, recent graduates and industry professionals came to cool down on this steamy August night with a free drink and hors d’oeuvres (compliments of ABM), and the hope of meeting new connections and rubbing shoulders with today’s media industry experts. Representatives from ABM’s membership and beyond, such as Crain Communications, SourceMedia, Stream 57, McKinsey & Company, Self magazine, TheMarkets.com, small business blog Keeping Nickels and more, mixed and mingled the night away. Between repeat attendees and fresh faces, ABM’s latest Media Mixer saw its best response yet!
It would not be a Media Mixer without dropping your business card in the bucket at the door and entering for a chance to win a coveted prize. This time around, ABM gave away a $50 American Express gift card (good for taking your new friend out to lunch!) to lucky attendee Sasha Burgansky of SourceMedia Conferences.
So, if you missed out on the August Media Mixer, or had such a great time you cannot wait for the next one, then stay tuned for our upcoming event this fall! More details to come soon, but in the meantime, visit us on Facebook and e-mail Wally (w.koval@abmmail.com) or Jenna (j.lisanti@abmmail.com) if you want to get your name on the list for future Media Mixer updates.
Government Affairs
Publishers Fight Back, Object to Use of Their Material on Mygazines.com
Recent attention has been cast upon Mygazines.com, a Web site enabling its community of users to “share” hundreds of magazines online at no cost. The site is registered to “John Smith” at a post office box in Anguilla. It used a French domain-name registrar and a Canadian and Hong Kong hosting company in apparent attempts to avoid United States jurisdiction.
American Business Media is well aware of the concerns associated with this site and its possible copyright infringement. We are currently exploring the matter with both domestic and global partners and will keep our members informed as the issue evolves. Most recently, a group of publishers, including some ABM members, have sued Mygazines in New York and Canada, and the New York court has issued preliminary orders that could lead to barring the site from posting the plaintiffs’ publications.
We want to hear from you as we build a coalition of concerned parties, and seek to protect all of our members. Is your business being impacted by this Web site? Contact ABM's COO, Jean Maddalon, at j.maddalon@abmmail.com or 212-661-6360 ext. 3323 with your comments.
Additionally, Mark Sableman of ABM's Washington law firm, Thompson Coburn LLP, has drafted a broad letter for any ABM member publishers affected by Mygazines to notify the site that they object to the use of their materials on Mygazines.com.
Because Mygazines and its service providers are not registered under the Digital Millennium Copyright Act (DMCA), this is not a DMCA takedown notice, but rather one tailored to create a record of publishers’ objections to use of their material on Mygazines, as well as testing whether Mygazines will (as promised in one of its policies) take down any materials upon complaint. Even if the lawsuit succeeds, it will be important for publishers who are not plaintiffs in the lawsuits to notify Mygazines of its lack of authorization to use their publications. For a copy of the letter, please contact Jenna Lisanti at j.lisanti@abmmail.com.
eMedia Update
London Calling: Tim Weller Checks in with the ABM Video Network
British-based Incisive Media’s acquisition of the former ALM merged an entrepreneurial startup with a strong stable of digital properties with a traditional U.S. b-to-b company with a roster of print, face-to-face and online products focused on the legal sector. The transaction created a unique opportunity to bring data assets to an organization with the online technology to tap the business information wellspring.
Tune in this Wednesday morning as Tim Weller, group CEO of Incisive Media, sits down to discuss exactly how Incisive looks at the opportunity to expand its global reach into the U.S. and leverage the assets and brand ALM to help grow Incisive during challenging economic times.
Tim Weller will be on hand to moderate a panel on rich data/business information at the upcoming “ABM/FIPP B-to-B World Conference” – the first global b-to-b event to be held in New York City, from September 7-9 at the Roosevelt Hotel.
At www.AmericanBusinessMedia.com, you can access our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage, to watch our content when and how you want!
Remember: Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!
ABM Member Feature
Last Chance to Showcase Your Finest Custom Content
In 2004, the Custom Publishing Council (CPC) launched the continent's first awards program devoted exclusively to custom publishing: the Pearl Awards. Custom publishers – small and large; b-to-b and b-to-c; representing clients in a wide range of industries; and producing magazines, newsletters and Web publications – have responded enthusiastically.
The Pearl Awards celebrate excellence in journalism, graphic design, publication packaging, development and execution of integrated marketing strategies, and the creative use of digital media. And this year, ABM has partnered with the CPC, co-sponsoring the b-to-b categories to increase recognition of the industry’s best custom publishing.
All Pearl Awards entries are due next Friday, September 5. Click here for more information or to enter.
Research Central
The Millennial Mix
“For better and for worse, Millennials are willing to ‘share themselves’ with the world – and, more important, advertisers.”
Millennials made the news this week as BusinessWeek advised its readers on “Marketing to Millennials.”
American Business Media has been in “the Millennial mix” for quite some time now, reporting on the significance of young professionals, particularly in the workplace. Not only are Millennials making an impression on the job, but they also represent new professional decision-makers with substantial purchasing power. ABM’s latest research study, “Young Professionals as Decision Makers,” documents this new crop of consumers; getting to know a bit about them can help any organization tap into this young force that is ripe and ready to “share themselves with the world.”
ABM continues to make strides in raising the visibility and stature of the business information among tomorrow’s leaders. Therefore, our monthly “Outside the Cube” video broadcast and blog series, both featuring Wally Koval, target the millennium generation with his perspective on industry hot topics. In addition, ABM’s Media Mixers bring young professionals together for cocktails, connections and career advice.
Click here to check out ABM’s latest research on young professionals.
The Importance of Advertising During Times of Economic Uncertainty... It's a Fact
86% of marketers agree that when you see a company advertising in a down economy, it keeps them top-of-mind during your purchase decisions and you feel more positive about that company’s commitment to its products and services.*
That’s just one of many significant findings from American Business Media’s recently-produced PowerPoint presentation, “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”
ABM recognizes that some marketers are concerned about investing in advertising during this current period of economic uncertainty. To address these concerns, this presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.
Want to learn more about clarifying your sales strategy in the face of today’s challenging economic climate? Hear from a panel of leading industry marketing and advertising executives during ABM’s “B-to-B Meets Advertising in an Economic Downturn” event on August 6. Click here for more information and to register.
* 2001 Yankelovich Harris Study
Forrester Fact Board
Business decision-makers rank industry-specific Web sites #1 for keeping ahead of the competition, growing their businesses, and advancing their careers. They rank industry-specific magazines #2 and industry-specific tradeshows #3 on those same dimensions.
This is only one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and thousands of industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.
Our Forrester consulting study conveys just how important industry-specific media properties are. Find below six versions of the study available to best fit your specific needs:
- The complete version
- The complete version broken out by the 21 industry categories
- One ideal for brief presentations at agencies and to clients
- One confirming the power of industry-specific Magazines
- One confirming the power of industry-specific Events
- One confirming the power of industry-specific Digital Media
Also take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.
Top Media Moves
Penton Media announced that the company’s Natural Products Expo East/Organic Products Expo-BioFach America, slated for Oct. 15-18 in Boston, plans to implement several “green” practices including a paperless press room, the use of compostable badge holders and encouraging sustainable booth design along with the use of recycled and recyclable materials.
Incisive Media announced it has named Anthony Paonita editor in chief of Corporate Counsel magazine.
United Business Media’s TechInsights announced that Dylan McGrath is returning to EE Times as West Coast online editor.
Ken Detlet has joined Ziff Davis Media’s PCMag Network, which runs PCMag.com and other Web sites, as VP of digital sales.
Event Calendar
13th Annual Creative Excellence in Business Advertising (CEBA) Awards
October 1, 2008, The Allen Room, Jazz at Lincoln Center, New York City
Recognizing outstanding business advertising achievements in publications, digital media and face-to-face events, the CEBAs are business media’s most coveted creative award, drawing thousands of entries and enhancing relationships among advertisers, agencies and publishers. The CEBAs have become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world's top agencies.
Join us and find out who will take home the $25,000 grand prize when winners are announced at the 2008 CEBA Award ceremony on Wednesday, October 1!
Click here for more information …
Member Event of the Week
Bobit Business Media's TREXPO East 2008
August 26-29, 2008, Chantilly, VA
Click here to find out more.
To see your event featured here, please contact us at info@abmmail.com.
Job of the Week
Event Director, Crain Communications
Blog of the Week
Committee Watch
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.
September 11, 2008, 11:00 AM EST
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