DIGITAL VELOCITY 2009: Realizing Digital ROI in Today's Economy

Key Trend: Marketers becoming Publishers…And the impact on media companies
Speaker: Paul Dunay, Global Director of Integrated Marketing, BearingPoint

As many marketers begin to harness and produce the content that lives within their organization, they begin to cross over from being a marketer to being a mini publisher. In an age of new media, producing consistent high quality assets to use across all media and then measuring the success of your content in each of these channels is becoming a challenge. Now more than ever, marketers are faced with producing more and more content to leverage these new media channels to increase awareness, generate qualified leads and differentiate their firm as a thought leader. This speaker will explore the emerging trend toward companies becoming their own media properties, discuss what he is investing in and the budget impact, explain how he calculates ROI on his media activities, and talk about where traditional media fits in his portfolio.

Maximizing Ad Revenue: Are you making the most of your inventory?

Which pricing model - CPM, CPC, or CPL - should your business pursue? Are your ads priced correctly? Is an ad network relevant to your business?  Hear from industry leaders on how they monetize online opportunities, develop pricing guidelines, and utilize emerging technologies & partnerships to grow their respective online businesses.

Am I Missing Something?  Or How To Charge for Performance!
Join us as we examine the many ways successful publishers implement and improve online lead generation business models.

Everybody uses the internet for research, so Lead Generation as a revenue source makes sense for publishers, right?  Listen and learn as our panel of industry experts takes us through the steps of how to build and perfect a successful lead gen program. We'll examine a variety of pricing models including sponsorships, cost-per-lead, cost-per-click, CPM, and more. And, we'll discuss which technology solutions work best for each application including Vsearch, Vtrade Shows, Custom Media, Digital Editions, Webinars and more. So, don't be shy!  Come prepared to ask all your questions because there will be a follow up round-table discussion for more one-on-one networking following this session!

Moderator: Capel States, Director of Business Development, E-Media, RCR Wireless News
 
Panelists:
Deb Walsh, Director of Audience Development, Tabor Communications
Frank Cutitta, General Manager, IDG Connect
Aneel Tejwaney, Director of New Media, SourceMedia
Jeff Miller, Director E-Strategy Sales and Marketing, WATT Publishing

Audience Usage & Engagement – Delivering Robust Content & ROI

Delivering content without a strategy to monetize it will not advance your business.  The panel will discuss how to understand what your audience really wants – identifying information needs, habits and sources - to insure that content acquisition/development costs are viable and in line with the revenue opportunity.   The panel will discuss best practices for analyzing content usage and engagement to create a compelling content value proposition for your audience and in turn communicate the value of your audience engaged in specific contextual environments to your marketers.  Key metrics to help determine strategic direction for monetizing content will be explored.

3:45 - 4:55 PM 

Breakout #1
Breakout #2
Breakout #3

Digital Breakouts

Digital Advertising & Pricing Models
Lead Generation
Engaging the Audience

5:00 PM

5:00 - 6:00 PM

2:00 - 3:10 PM

Breakout #1

Digital Breakouts

Online Events
Session Leader: Eric Biener, VP Business Development, Nielsen Business Media

Breakout #2

3:15 - 4:30 PM

Breakout #3

More Digital Breakouts

Mobile
Session Leader: Wyatt Kash, Editor-in-Chief, Government Computer News/GCN.com

Breakout #4